Mehdi is on a mission to transform businesses through innovations and disruptive thinking. After having started his career in a Swiss IT start-up, Mehdi joined the European headquarter of Procter & Gamble in 2007 and is now Global Director Technology and GTM Innovation at Coty, a leading beauty company. In his various positions, Mehdi has always leveraged the power of digital and entrepreneurial spirt to drive sustainable growth.
His passion for helping people to reach their dreams through education led him to also be a University Lecturer on Global Innovation Management, a public speaker, a start-up coach and creator of educational content for Genilem, a leading entrepreneurs support association in Switzerland.